Brand hub
One brand. One source of truth.
Everything the team needs to build on-brand landing pages, decks, and PDFs — logos, icons, imagery, tokens, templates, and a portable prompt that transfers the brand into any AI tool. Download a single asset, the full kit, or the cross-AI prompt below.
Start here
Three ways to use this hub.
New here? Take the whole kit, pull a single asset, or copy the prompt that carries the brand into any AI tool. Jump to any section below.
Download the .zip
When you start a new page, deck, repo, or design file.
The whole system in one folder — logos, icons, imagery, CSS tokens, templates, the reference sheet, and the AI prompts. Add tokens/colors.css and the fonts to your project, then pull assets as you need them.
Download kit (.zip) ↓Grab one file
When you only need one logo, icon, or photo.
Skip the kit — use the download link next to any item in the sections below. SVG for screen and print, PNG for quick drops.
Browse assets ↓Copy the Brand DNA
When you work inside ChatGPT, Gemini, Claude, or Slides.
Paste the portable prompt so any model writes and designs on-brand — voice, palette, and layout rules included.
In the .zip — logos (SVG + PNG), the icon set, imagery and art-direction, tokens as CSS variables, page and PDF templates, the reference sheet, and the cross-AI prompts.
02 — Tokens
Paper, ink, one signal.
A five-value palette plus two opacity ramps — hierarchy comes from tints, not new hues. Square corners, hairline borders, no shadows. Full tokens ship in the kit as CSS variables.
Paper
#EFEDE4
Paper 2
#E7E4D9
Ink
#15140F
Vermilion
#E8401C
Vermilion ink
#C2330F
White
#FFFFFF
Ink opacity ramp — on paper
Paper ramp — text & lines on ink / vermilion / imagery
Spacing — 4px base (rem)
03 — Icons
The proprietary set.
Seventeen line marks normalised to currentColor — detection pipeline, capabilities, and section markers. Used sparingly; type and numerals carry hierarchy first.
04 — Imagery
Renders, blueprints, portraits.
Photography runs grayscale with multiply, resolving to colour on hover. Blueprints multiply onto paper with mono callouts. Portraits are circular; everything else square.
Slate Noir — imagery palette
Void
#0A0A0C
Charcoal
#1D1F24
Slate
#3A3D44
Light slate
#6E7480
Violet-blue
#5B6CFF
Data
#FFFFFF
Slate Noir: Tactical Monochrome Product Illustration. True monochromatic (pure grayscale) — deep charcoals, slate grays, matte black; no colour saturation. Tactile surfaces: bead-blasted metal on the satellite body, precise grid etching on solar panels, micro-textures on catching edges. Mood: covert, premium, state-of-the-art. Lighting: dramatic low-key cinematic; harsh precise rim lighting carving objects out of a pure black void; no soft fill. Composition: three-quarter orbital view over an Earth segment from a dark void. One non-grayscale element only — a vivid cool violet-blue laser fanning from a glass-and-metal processor cube to the satellite. Five+ laser-fine white lines fan down to monochrome Earth targets, each with a clean white data-point circle: rover, ground dish, research vessel, community centre, sea-bed sensor cluster. Near-pitch-black background, no baked text labels.
05 — Brand DNA
The brand in one prompt.
A single, self-contained brief. Paste the whole document into any AI tool and it writes, designs, and builds in the Plasma Orbital brand — no other files needed. When real logos or images are required, download them from this hub and supply them separately.
How to use it
Writing
Paste it into ChatGPT, Claude, or Gemini, then ask for the copy you need.
Slides
Paste it into Gemini for Slides or any AI deck tool, then ask for a deck in-brand.
UI / HTML
Paste it into any coding AI, then build pages or components — the CSS token block drops straight in.
What's inside
Identity in one line
The single sentence and mission the brand is built on.
Voice and tone
Apple-meets-dossier register, the wordplay-then-claim rule, and the hard rules — no exclamation marks, no emoji.
Colour
Paper, ink, one vermilion accent, plus the opacity ramps that stand in for greys.
Typography
Space Grotesk, Inter, and Space Mono — roles, weights, and the full clamp scale.
Layout and grid
The 12-column hairline grid, numbered eyebrows, and the 4px spacing scale.
Corners, borders, shadows
Square everything, 1px hairlines, and no drop shadows on paper.
Imagery
Blueprint line-drawings and desaturated photography that resolves to colour on hover.
Motion
Restrained colour transitions only — no bounce, no parallax, no entrance animations.
Ends with a drop-in CSS variable block — paste it straight into a stylesheet as your token set.
06 — Resources
Guides, templates, prompts.
The reference sheet, the full design guide, copy-and-fill templates for pages and PDFs, and the prompts that carry the brand into Claude, ChatGPT, and Gemini.
Design System Sheet
The one-page editorial dossier — print-ready.
Brand DNA prompt
Cross-AI prompt for ChatGPT, Gemini, Slides.
Claude skill
SKILL.md — use the system as a Claude Agent Skill.
Full design guide
readme.md — voice, foundations, token index.
Editorial page template
Single-page landing — copy and fill.
One-pager template
Print-ready A4 field note — save as PDF.
Whitepaper template
Print-ready A4 whitepaper — save as PDF.
One accent. One voice. Every page, deck, and field note speaking the same language.